Apple creates Matrix-style wall of icons, pulsing when an app is bought

Written by admin on June 8th, 2009

I gather if you are a Mac fanboy the WWDC event on Monday was a bit of a non-event,except for $99 iPhones and longer battery lives on the things …

Whatever … I have a BlackBerry, and wherever I go they hand me something that runs Windows.

What I did see from the event was a very cool, very compelling if real, video wall app.

Quoting a favorite blog, TechCrunch:

Today at Apple’s WWDC event in San Francisco, Apple had a bunch of Cinema Display monitors mounted together on a wall showing what looked to be some sort of pulsating canvas. But a closer look revealed that it was actually a huge collection of icons for many of the apps available in the App Store, arranged by color. Apparently, when someone purchased one, that app’s icon would pulsate, creating the effect.

Now THAT is cool, and different. It has that intangible element of curiosity, making people who see the screen wonder why the damn thing is pulsing. Very clever.

Microsoft’s Project Natal offers genuine glimpse into gaming and marketing future

Written by admin on June 5th, 2009

Most of the videos that I have seen from Microsoft that suggest the future of the digital home or office or life have prompted my eyes to roll back into my forehead. Goofy vaporware with no real purpose.

But … a new video out from Redmond shows the Natal Project and what looks to be the genuine future for gaming and, by extension, marketing. This is gesture-based gaming, but without the Wii controllers that were such a giant leap forward not that long ago.

Probably like most people I watched the video and thought, “Yeah, right … that will work in the real world.” But Microsoft invited in a couple of guys from Gizmodo, who would merrily trash this thing given the chance, and they wrote up a glowing report, effectively saying the thing really, really did work.

Observe: http://gizmodo.com/5277954/testing-project-natal-we-touched-the-intangible

What sets this apart, if you didn’t watch the video and started reading instead, is gesture-based gaming and interaction, without any gadgets.

The interesting hook, for me, comes at the two minute mark when a girl walks into the room, has her face recognized, and starts yakking with a girlfriend and trying on clothes off a virtual rack. THAT is a commercial application not only for etailers, but also for brands and retailers looking to do something very different in their storefronts.

Doritos uses projections and SMS to activate wall

Written by admin on June 5th, 2009

We here at Gridcast Media (vested interest alert) were involved in this promotion last yuear – one of several teams in various cities – that did a very cool, multi-layered and platformed promo for Doritos.

Out piece, in Toronto, involved monster wall projections showing the Dorito chip battle, with passersby invited to to wade into battle via cell phones … and then getting pulled deeper into online and cell promos.

Creative studio shows its projection chops on its front window

Written by admin on June 5th, 2009

The clever people doing rear projection work realized a long time ago that using the film as it came, as a rectangle, was a big fat yawn.

So credit to the guys at Launch Dynamic Media in Wyomissing, PA, who promote their services outside their offices with a cool-shaped piece of film, blasted on the window with a 5,000 lumens projector. Keep watching and you will see how this is done, as the camera guy goes inside.

Chanel lights up its main boutiques

Written by admin on June 4th, 2009

Chanel did some nice work, that we just came across, in Paris, New York and other fashion centres on its main boutiques, featuring video and some gesture stuff.